Privacy Policy

Last updated February 7, 2022

Thank you for choosing to be part of our community at Purple Moontower, LLC, doing business as What’s the Sign? (“What’s the Sign?,” “WTS,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this Privacy Policy of our practices with regard to your personal information, please contact us at hello@whatsthesign.com.

This Privacy Policy explains what information about you we collect, what we do with it, and how you can control it. This Privacy Policy applies to www.whatsthesign.com, (“Web App” or “Site”), whether in website or application form. By using our Web App, you consent to the data and privacy practices outlined here.

Updates to Privacy Policy
As technology, business practices, and our users’ needs evolve, we continue to expand, improve, and diversify our products. This means that this Privacy Policy may be modified over time. We reserve the right to make changes to the Privacy Policy, at any time, with or without providing notice to you. Please check this Privacy Policy for updates by checking the date on top of this document.

Your Consent
We do not collect any personal information from you unless you voluntarily provide it to us. When you sign up to become a user of the Site (a “User”), you may be asked to provide certain personal information. The personal information we collect may include the following:

Personal Information Provided by You
We collect names; email addresses; and other similar information.

Payment Data
We may collect data necessary to process your payment if you subscribe to the WTS, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. We do not store any payment data; all payment data is stored by Stripe. You may find their privacy policy here: https://stripe.com/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. You acknowledge and agree that by accessing our Web App that you fully understand, accept, and voluntarily consent to the collection, use, retention, and discourse of your personal information in accordance with this Privacy Policy. It is your choice whether you provide us with some or all of your personal information. Withholding personal information may restrict or prevent us from providing you with a particular product or service.

Usage Information
We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identify (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies, pixel tags (also called web beacons or clear gifs) and similar technologies. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of website users. You can reject cookies by following the directions provided in your Internet provider’s “help” file. If you reject cookies, you may still attempt to visit the Site, and the pages on the Site may load slowly and possibly lead to not being able to access the Site.

We do not collect your personal information in this way, but if you’ve provided us with your personal information, we may associate that information with the information that is collected automatically. Automatic data collection may be performed on our behalf by our service providers.

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Site and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Site (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports and hardware settings).
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Site. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.
• Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Site. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location settings on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Site.
• Search Data. The word searches you use, how many words you search per day, how often you use the Site, and your submission to the suggestion box will be collected in order to improve the function of our Site. We collect all the words searched and see if there are any gaps in our Site that we need to fill. We identify areas of current interest and try to expand on them to provide a better experience for Users. We also use your information to make improvements to our service - for instance, we might identify certain search terms that are frequently misspelled and add them to the Site.

How We Use Your Information
We may use your personal information usage information in a manner that is consistent with this Privacy Policy and the context of our relationship with you. We will use your personal information and usage information collected through the Site for the following purposes:

• To identify you when you sign in to your account;
• To send you a new password page/link if you forget your password;
• To respond to your requests;
• To respond to your inquiries and contact you about changes to the Site;
• To send you notices (for example, in the form of e-mails, mailings, and the like) regarding products or services you are receiving, and for billing and collection purposes;
• To send you information we think you may find useful or that you have requested from us;
• To administer prize draws and competitions when you elect to participate in our contests;
• To enhance and improve the Site, such as through personalized features and content;
• To analyze the use of the Site and the people visiting to improve our content and Site;
• To request feedback and to contact you about your use of our Site;
• To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our policies, or as otherwise required by law;
• For any other purposes disclosed at the time the information is collected or to which you consent; and
• As otherwise specifically described in this Privacy Policy.

We are committed to protecting the privacy of our users. Accordingly, we do not sell or rent any of your personal information (as defined below) to any third party.

We do not disclose your Personal Information to third parties for their direct marketing purposes. We, like many businesses, sometimes hire other companies to perform certain business-related functions. Examples include mailing information, maintaining databases, hosting services, and processing payments. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function, which may include Personal Information. We also require these companies to agree to a strict Privacy Policy that prohibits them from further sharing or profiting from Personal Information. If we or all or substantially all of our assets are acquired, we expect that the information that we have collected, including Personal Information, would be transferred along with our other business assets. We may disclose your Personal Information and Usage Information to government authorities and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required by law, including but not limited to in response to court orders and subpoenas. We may also disclose your Personal Information and Usage Information when we have reason to believe that someone is or may be causing injury to or interference with our rights or property, other users of this Site, or anyone else that could be harmed by such activities.

Testimonials
We use the information we collect or receive to post testimonials. We post testimonials on our Site that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial. If you wish to update, or delete your testimonial, please contact us at hello@whatsthesign.com and be sure to include your name, testimonial location, and contact information.

How We Protect Your Information
We take commercially reasonable steps to protect the Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Hyperlinks and External Links
Our Site may contain “hyperlinks” to other websites that may or may not be managed by us. These hyperlinks may lead to content, services, or advertising operated and/or managed by third parties. You acknowledge and agree that WTS makes no representation, warranty, covenant, or claim regarding, and we expressly disclaim and deny any responsibility or liability for, directly or indirectly, the privacy practices on any third-party website or resource accessible by hyperlink from our Site. You agree that the inclusion of any such hyperlink does not suggest, represent, warrant, covenant or imply that we monitor, endorse or exert any control over such website or linked resource whatsoever. You agree that we provide these hyperlinks to you only as a convenience, and the inclusion of any hyperlink does not suggest, represent, warrant, covenant or imply affiliation, endorsement or adoption by WTS of any such website or linked resource whatsoever.

When you leave our Site, you acknowledge and agree that our terms and policies do not govern your access to, and use of, other websites. You acknowledge our recommendation to review the applicable privacy and data gathering practices, of any website or linked resource to which you navigate from our Web sites. We have no control over those other sites, and this Privacy Policy does not apply to them. Please refer to the privacy policies of those sites for more information on how the operators of those sites collect and use your Personal Information.

Social Media Widgets
Our Site may include Social Media Features, such as the Facebook button, and Widgets, such as the Share This button or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the Privacy Policy of the company providing it.

Accessing and Modifying Account Information
You may update the information that is stored in your user account by e-mailing us at hello@whatsthesign.com or editing your profile on the Site.

Your Choices
If you wish to stop receiving e-mails from us, you may do so by e-mailing hello@whatsthesign.com. You may also choose to unsubscribe from our emails by following the instructions in the bottom of the email.

Children’s Online Privacy Protection Act of 1998
We strive to educate parents and children about how to appropriately safeguard their privacy when using our Services. To this end, we are committed to complying with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), which requires us to inform parents and legal guardians about our information collection and use practices. We urge children to check with their parents before entering information through our Site and/or Services, and we recommend that parents discuss with their children restrictions regarding the online release of Personal Information (as defined above and in COPPA) to anyone they don’t know.

Other than the online contact information required to obtain parental consent, we do not collect any Personal Information from Users who are children under the age of 13 unless the User’s parent or legal guardian has first provided us with verifiable consent for that child to use the Services and disclose Personal Information to us.

You represent that you are at least eighteen (18) years of age and you have the legal authority to accept/agree to this Privacy Policy. If you are at least thirteen (13) years of age and less than eighteen (18) years of age, then your parent or legal guardian must read and accept this Privacy Policy, and consent to your use of the Site, and agree to you providing any Personal Information in connection with the Site on your behalf. This Site is not meant for users under the age of thirteen (13), and is not directed to children under the age of thirteen (13).

If you are a User who is a child under the age of 13, please do not send any Personal Information to us if we have not obtained prior consent from your parent or guardian. If we learn we have collected Personal Information from a User who is a child under the age of 13 without parental consent, or if we learn a User who is a child under the age of 13 has provided us Personal Information beyond what we request from them, we will delete that information as quickly as possible. If you believe that a User who is a child under the age of 13 may have provided us Personal Information in violation of this Privacy Policy, please contact us at hello@whatsthesign.com.

By visiting our Site, or by permitting your child to use our Site, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.

Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

Important Notice to Users Outside the United States
The Products, Sites and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By providing us with any information through the Products, Sites or the Services, you consent to this transfer.

Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time and will post any changes on the Site as soon as they go into effect. By accessing the Site after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us
If you have questions about this Privacy Policy, please email us at hello@whatsthesign.com, “Privacy Policy” in the subject line, or mail us at the following address: Purple Moontower, LLC 2028 East Ben White Blvd, #240-1157, Austin, Texas 78741.